LICENSe
ROBERT THE OTTER
Robert the Otter is a Singapore-based character brand available for licensing, merchandising, and retail activation.
LICENSE ROBERT THE OTTER❋ Retail and mall activationAtrium centrepieces, photo-op standees, and themed walkways. Retail tie-in with digital rewards program.
❋ seasonal campaignsSeasonal set for Christmas, Lunar New Year, Father’s Day, Mother’s Day, Mid-Autumn, and National Day.
❋ corporate giftingSignature year-round and festive corporate gifting.
❋ lifestyle Merch Plush, plush keychains, blind-box collectibles, and other exclusive merch.
Robert the Otter is an ordinary Singaporean working hard to support his family — his wife Julie, daughter Jessica, and baby Timothy. Robert sits inside the modern city life, where most characters escape it.
The stories of Robert and his family have garnered fans at home and abroad, alongside a growing roster of brand partners.
GLOBAL AUDIENCE. Made in Singapore.For licensing enquiries and seasonal previews, submit an enquiry below or email licensing@mello.com.sg
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FAQs
Is Robert the Otter available for licensing?
Yes. Robert the Otter is a Singapore character brand open for licensing and merchandising across Asia. Enquiries: licensing@mello.com.sg
What can brands license Robert for?
Plush, plush keychains, blind-box collectibles, stationery, apparel, F&B packaging, home goods, souvenir and travel retail, corporate gifting, and seasonal retail campaigns.
Can Robert the Otter be used for a retail or mall activation?
Yes. Robert deploys as a full seasonal kit: atrium centrepieces, standees, glass decals, themed walkways, plush, and merchandise, from a single licensed asset kit.
Does Robert have seasonal campaign kits?
Yes. Ready-to-license kits cover Christmas, Lunar New Year, Valentine's, Mother's and Father's Day, Mid-Autumn, National Day, and Signature Evergreen events.
How does it work with my activation team?
Skip to the fun part: Your appointed designers and contractors handle fabrication and installation with the licensed kit, and your team runs the campaign with creative oversight and brand approvals from us. One character, every touchpoint, on-brand from the atrium, to window dressing to the take-home plush.
Can I license Robert's family too?
Yes. The full cast, Julie, Jessica, and Timothy, is available for paired products, gift-with-purchase, and family campaigns.
Who has worked with Robert the Otter?
Robert the Otter has collborated with Disney+, BreadTalk, Micron, Tempur, Zenyum, Downtown East, Singapore's Ministry of Defence, MCCY, and Forward Singapore.
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Why brands license Robert
Singapore has world-famous tourism mascots, but no homegrown character brand built for the licensing shelf the way Sanrio, Moomin, or Sumikko Gurashi are. Robert is built for that shelf: a character with a cast, a tone, and a daily following.
Retail activation and seasonal campaigns
Robert the Otter is a Singapore character brand and brand mascot designed for retail, licensing and merchandising. One licensed kit deploys across every surface of a campaign: atrium centrepieces and photo-op standees that drive footfall, storefront and glass decals, themed walkways, plush, plush keychains, blind-box collectibles, and lifestyle merchandise.
Seasonal kits are developed for Christmas, Lunar New Year, Valentine's, Mother's and Father's Day, Mid-Autumn, National Day, and Signature evergreen local activations.
How it works
Appointed designers and contractors handle fabrication and installation with the licensed kit, and your team team runs the campaign with creative oversight from Mello. One character, every touchpoint, on-brand from the atrium, to window dressing to the take-home plush.
Audience
120,000+ combined followers across Facebook, Instagram, X, TikTok, and Threads. Singapore is Robert's home, with strong reach across the US, the Philippines and beyond.
Brand partners
Robert the Otter has collaborated with Disney+, Singapore's Ministry of Defence, the Ministry of Culture, Community and Youth, Forward Singapore, BreadTalk, Micron, and Tempur.
Where Robert works
—Family, retail, and F&B. A husband, father, and enthusiast of local food and attractions. Robert's guides on parenting, family, and emotional storytelling resonate widely.
—Healthcare, wellness, and employee wellbeing. Robert handles burnout, sleep, and the mental load through everyday moments, not lectures.
—Lifestyle. Built on modern Singaporean life: raising families, aspirations and identity. Singapore core, global resonance.
—Corporate gifting and employer branding. Like most employees, Robert works inside office life: careers, workplace culture, the daily 9-to-6. Employer-brand experience with partners including Micron.
Character licensing and activation categories
Robert the Otter is available for licensing, merchandising, and retail activation across:
— Plush, plush keychains, and blind-box collectibles
— Retail and mall activation: atrium displays, standees, themed walkways
— Seasonal campaigns: Christmas, Lunar New Year, Mid-Autumn, National Day, and Evergreen signature activation
— Stationery and paper goods
— Apparel and accessories
— Food and beverage packaging
— Home goods and lifestyle products
— Souvenir and travel retail
— Corporate gifting and employer branding